Marco Arment:

In a few years, after the dust has settled, we’re all going to look back at today’s web’s excesses and abuses as an almost unbelievable embarrassment. Hopefully, the worst is behind us. And it’s time to stop demonizing people who use tools to bring that sanity to their web browsers today.

I just installed an experimental ad blocker on my iPhone (iOS 9 Beta) and suddenly browsing mobile web pages is fun again.